Apple iPhone
AMEX Platinum
Living ‘La Dolce Velveeta’ is all about making the ordinary extraordinary.
In this integrated campaign, commuters on the yellow line of the New York City MTA are intercepted by a full sensory Velveeta experience.
A train wrap, conductor announcements made by characters developed for the campaign, and branding on MTA cards and station platforms immerse audiences in the world of Velveeta.
In the three phase rollout, out-of-home and social ads ignite the plot.
PHASE 1
PHASE 2
Role: art direction
PHASE 3